Advertising


Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. For more information visit the Advertising Standards Authority, Internet Marketing by Benedict and the Internet Advertising Bureau.

 

About LNA PR

We would like to thank all of the companies, organisations, speakers and other volunteers for their generous support, without whom none of this would happen.

 

About PR

Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs.

Sometimes the interests of differing audiences and stakeholders common to a PR effort necessitate the creation of several distinct but complementary messages.