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One of the most popular and traditional tools used by public relations professionals are a press kit (also known as a media kit). A press kit is usually a folder that consists of a promotional materials that gives information about an event, organization, business, or even a person. What is included would be a backgrounder or biography, a fact sheet, press release (or media release), media alert, brochure, newsletter, photograph with a caption, copies of any media clips, and social media. With the way that the industry has changed, many organizations may have a website with a link, Press Room which would have online versions of these pieces. For more information visit Chartered Accountants and PR Week.

 

About LNA PR

We would like to thank all of the companies, organisations, speakers and other volunteers for their generous support, without whom none of this would happen.

 

About PR

Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs.

Sometimes the interests of differing audiences and stakeholders common to a PR effort necessitate the creation of several distinct but complementary messages.