Internet


Interactive public relations, or interactive PR, is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects.

Internet methods (i.e. Digital PR) such as blogs, Twitter, email/text blasts, Internet Marketing, MySpace and Facebook take an informal approach to talking at people, anticipating a response, but are unable to determine if the message is accurately comprehended.


 

About LNA PR

We would like to thank all of the companies, organisations, speakers and other volunteers for their generous support, without whom none of this would happen.

 

About PR

Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs.

Sometimes the interests of differing audiences and stakeholders common to a PR effort necessitate the creation of several distinct but complementary messages.