Mail


E-mail marketing is a form of Direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. For more information visit The Direct Marketing Association.

Most email marketing software has features that assist the user in the process of organizing contacts, creating campaigns, and scheduling communication. In addition, the software usually provides features, such as an "unsubscribe check" that assist in complying with the CAN-SPAM law. For more information visit Association of British Independent Chartered Accountants.

About LNA PR

We would like to thank all of the companies, organisations, speakers and other volunteers for their generous support, without whom none of this would happen.

 

About PR

Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs.

Sometimes the interests of differing audiences and stakeholders common to a PR effort necessitate the creation of several distinct but complementary messages.