Press


Public relations and publicity are not synonymous, but many PR campaigns include provisions for publicity. Publicity is the spreading of information to gain public awareness for a product, person, service, cause or organization, and can be seen as a result of effective PR planning.

Methods used to find out what is appealing to target audiences include the use of surveys, conducting research or even focus groups. Tactics are the ways to attract target audiences by using the information gathered about that audience and directing a message to them using tools such as social media or other technology. For more information visit LCAN The Law Careers Advice Network.

 

About LNA PR

We would like to thank all of the companies, organisations, speakers and other volunteers for their generous support, without whom none of this would happen.

 

About PR

Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs.

Sometimes the interests of differing audiences and stakeholders common to a PR effort necessitate the creation of several distinct but complementary messages.